Prada store in Omotesando, Tokyo

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Wall of the Prada “epicenter” (loosely translated as concept store) in trendy fashion district Omotesando in Tokyo.

This was the second collaboration (after the one in Soho, New York) between the Italian luxury brand Prada and architects Herzog & de Meuron. “Epicenter” stores are new ways to mix consumption and culture.

 

 

 

 

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